Little

Details

A size inclusive women’s boutique.

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Little Details Homepage Desktop & Mobile Mockup

Overview

Little Details is a women's lifestyle boutique with a vast selection of size-inclusive apparel, accessories, gifts, and home decor. Their products are carefully curated to provide customers with the best selection of name brands, as well as locally-sourced products.

I was involved from the beginning and helped with the overall strategy and design for the site. In terms of functionality, we built a “Shop the Look” feature for them to highlight their unique styling, filtering for a better user experience and a mobile nav or quick links for ease of shopping on mobile.

Little Details - Brand Guide

Metrics

Since working with Little Details they have seen incredible growth online, the metrics below are from the first full year following the project compared with the year prior:

  •   Online sales increased by 134%

  •   Conversion rate increased by 19%

  •   Average order value increased by 3%

Tailor-made for their perfect customer

Little Details - Homepage Features
Little Details - Mobile Mockups
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