Overview
Moosh is a high-end women’s boutique in Atlanta, GA. They launched in 2021 and desperately needed a site that matched their unique style.
I was involved from the very beginning and helped with the overall strategy and design for the site. In terms of functionality, we built a “Shop the Look” feature for them to highlight their unique styling, filtering for a better user experience and a “Wishlist” feature for their customers to add products to a saved list.
Metrics
Since working with Moosh they have seen incredible growth online, the metrics below are from the first full year following the project compared with the year prior:
Conversion rate increased by 9%
Average order value has increased to $260
Customer retention increased by 41%
