Overview

Needlepoint Junction is a needle art and supply store located in Hilton Head Island, SC. They strive to empower their customers by providing the tools they need to create the vision they see when it comes to their projects. Needlepoint Junction has been around for over 40 years and the new owners were ready to scale the online business. 

I was involved from the beginning and helped with the overall strategy and design for the site. In terms of functionality, we gave them a mega menu to better serve customers who may shop in different ways (category, use, skill level, etc.), filtering for a better user experience, and a way for them to sell their classes online.