Needlepoint

Junction

A one-stop shop for Needle Art supplies on Hilton Head Island, SC.

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Needlepoint Junction - Homepage Desktop & Mobile Mockup

Overview

Needlepoint Junction is a needle art and supply store located in Hilton Head Island, SC. They strive to empower their customers by providing the tools they need to create the vision they see when it comes to their projects. Needlepoint Junction has been around for over 40 years and the new owners were ready to scale the online business. 

I was involved from the beginning and helped with the overall strategy and design for the site. In terms of functionality, we gave them a mega menu to better serve customers who may shop in different ways (category, use, skill level, etc.), filtering for a better user experience, and a way for them to sell their classes online.

Needlepoint Junction - Brand Guide

Metrics

Since working with Needlepoint Junction they have seen incredible growth online, the metrics below are from the first full year following the project compared with the year prior:

  •    Online sales increased by 115%

  •    Conversion rate increased by 9%

  •    Average order value increased by 4%

  •    Customer retention increased by 41%

A fully custom experience

Needlepoint Junction - Features
Needlepoint Junction - Mobile Mockups
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